I worked closely with the marketing team at myHermes/Hermes UK over the past year. I have the opportunity to work on some exiting marketing strategies and events.
- Brand refresh
- Online marketing campaigns
- B2B & B2C advertising
- Internal presentations for the CEO's
- External client presentations
During my time woking with MyHermes, we gradually introduced a flat logo that used two o three colours, It didn't 're-define' the brand just politely brought the brand into 2017. There was also a large shift to merge both the myHermes and ParcelShop brand together and combine as a service for the Hermes brand. This made the process and service system much clearer to the public and eliminated confusion 'Hermes vs myHermes'. This transition period lasted 6 months to year and Hermes Germany are still coming to terms with it.